Africa Content Monetization and The Hijack of Africa's Digital Space

Fri, 14 Aug 2026 20:11:05 +0200

The digital gold rush in Africa is a deliberate structural trap. By incentivizing sensationalism over substance, global platforms have effectively co-opted the creative energy of a generation, steering millions away from the urgent work of reclaiming sovereign narrative and towards a cycle of 'engagement' that hollows out our intellectual discourse.

The Spearhead’s Mckay Chukwu reports that real digital independence starts with the courage to choose quality over clicks; a challenge that demands a deliberate commitment from every viewer to amplify rather than just consume.