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De Beers Built the World’s Diamond Monopoly SCAM— So Why Is Its Empire Collapsing?
De Beers Built the World’s Diamond Monopoly SCAM— So Why Is Its Empire Collapsing? Kwabena Ofori Osei 6 Views • 2 days ago

De Beers built the most powerful monopoly in modern history — not with guns or governments, but with a story. For over a century, one company controlled 90% of the world's diamond supply, convinced billions of people that a common stone was rare, invented the diamond engagement ring tradition, and made "A Diamond Is Forever" the slogan of the twentieth century. But today, that empire is collapsing. Anglo American has written down De Beers by $6.8 billion in just three years. Lab-grown diamonds now make up over 45% of U.S. engagement ring sales. And the company that manufactured scarcity is being made obsolete by a furnace.

In this video, we trace the full story — from a boy finding a pebble on a South African riverbank in 1866, to Cecil Rhodes' ruthless consolidation of the Kimberley mines, to Ernest Oppenheimer's Central Selling Organisation cartel, to the greatest advertising campaign ever run, to the blood diamonds crisis, and finally to the lab-grown revolution that is dismantling everything De Beers spent a century building.

This is the story of how one company rewired human culture — and what happens when the myth finally breaks.


Sources:

• Anglo American Annual Financial Reports (2023, 2024, 2025)
• JCK Online — "Anglo American Writes Down De Beers' Value to $2.3 Billion" (February 2026)
• JCK Online — "Anglo American Writes Down De Beers' Value by $2.9 Billion" (February 2025)
• JCK Online — "Anglo American Writes Down De Beers' Value by $1.6 Billion" (February 2024)
• Edahn Golan Diamond Research — Lab-Grown Diamond Wholesale Price Data
• NBC News — "Diamond industry 'in trouble' as lab-grown gemstones tank prices further"
• ICIJ — "Conflict Diamonds Are Forever"
• VOA News — "Botswana's Longtime Diamond Deal With De Beers Under Threat"
• Advertising Age — "Slogan of the Century" (1999)
• N.W. Ayer & Son Agency Records — De Beers Campaign Archives
• Encyclopedia.com — "De Beers Consolidated Mines Limited"
• South African History Online — "Sir Ernest Oppenheimer"
• Nasdaq — "Anglo Takes Third De Beers Writedown in Three Years"
• Ecofinagency — "Anglo American Nears De Beers Sale After Two Years of Uncertainty"


#debeers #diamonds #diamondmonopoly #labgrowndiamonds #cecilrhodes #adiamondisforever #diamondindustry #moneyandpower #economichistory #monopoly #angloamerican #botswana #blooddiamonds #finance #wealthandpower #documentary #diamondmyth #manufacturedscarcity #capitalism #history

Talawa Adodo, Ph.D. | Africanity, Language & Global Africa
Talawa Adodo, Ph.D. | Africanity, Language & Global Africa Okunini Talawa Adodo 6 Views • 6 hours ago

How do language, culture, history, and African-centered ways of knowing help us understand the connections among African people across time and geography?

In this UWP Scholar Spotlight, contributing scholar Talawa Adodo, Ph.D. discusses his contribution to Transcendental Africanity: The Key to Defeating Afrophobia and Reclaiming Global Africa, edited by Mohamed Saliou Camara, Ph.D.

Dr. Adodo’s scholarship engages African civilizations, African and Afro-Caribbean languages, Africology, cultural continuity, and questions of African identity across time and space. His contribution to Transcendental Africanity enters the volume’s larger conversation about Africanity, Global Africa, cultural memory, identity, language, Afrophobia, belonging, resistance, and African self-determination.

His work invites us to consider an important question at the heart of the volume:

How do African people understand themselves, their histories, and their connections to one another through African-centered intellectual and cultural frameworks?

Through the UWP Scholar Spotlight Series, readers move beyond the chapter title to encounter the scholars, questions, intellectual traditions, and research behind the scholarship.

ABOUT TRANSCENDENTAL AFRICANITY

Transcendental Africanity: The Key to Defeating Afrophobia and Reclaiming Global Africa brings together ten chapters by nine scholars examining the enduring connections among Africans and Afro-descendants while confronting the historical and contemporary forces that have produced separation, displacement, and Afrophobia.

The volume creates an interdisciplinary space for thinking about Africanity, identity, culture, language, historical memory, belonging, resistance, sovereignty, and African self-determination while asking what these ideas might mean for the future of Global Africa.

The book offers relevance for African Studies, Africana Studies, Black Studies, African Diaspora Studies, Africology, History, Political Science, Cultural Studies, Language Studies, and related interdisciplinary fields.

FOR FACULTY, STUDENTS, LIBRARIANS & RESEARCHERS

Dr. Adodo’s Scholar Spotlight provides another pathway into the individual scholarship contained within this interdisciplinary volume.

For faculty, it offers an entry point for classroom discussion and course consideration.

For students and researchers, it introduces questions and concepts that can be interrogated, cited, challenged, and extended.

For librarians, it provides greater visibility into the scholars and intellectual breadth represented within the collection.

📚 BOOK INFORMATION

Transcendental Africanity: The Key to Defeating Afrophobia and Reclaiming Global Africa

Editor: Mohamed Saliou Camara, Ph.D.
Publisher: Universal Write Publications
Publication Date: September 29, 2026
Print ISBN: 978-1-942774-35-8
eBook ISBN: 978-1-942774-34-1
LCCN: 2026902889
DOI: 10.65724/DWCO4934

PREORDERS ARE OPEN NOW.

UWP SCHOLAR SPOTLIGHT SERIES

The UWP Scholar Spotlight Series brings audiences closer to the scholars behind the scholarship.

Through conversations with UWP authors, editors, and edited-volume contributors, the series creates a growing digital archive of the people, ideas, research, and intellectual traditions advancing Black scholarship and interdisciplinary inquiry.

For contributors to edited volumes, Scholar Spotlight provides dedicated visibility for their individual scholarship, connecting their contribution to the larger intellectual conversation of the book while extending the discoverability and scholarly life of their work beyond the printed page.

Explore the UWP Scholar Spotlight Series at UWPBooks.com/authors.

Subscribe to UWP Books on YouTube for additional Scholar Spotlights, author conversations, books, research, and scholarship from Universal Write Publications.

Read the scholarship. Meet the scholar. Continue the conversation.

Universal Write Publications
We Will Tell Our Own Story.

#talawaadodo #transcendentalafricanity #africanity #globalafrica #africology #africancivilizations #africanlanguages #africandiaspora #afrophobia #africanstudies #africanastudies #blackstudies #africanscholarship #blackscholarship #scholarspotlight #scholarshipinconversation #uwpbooks #wewilltellourownstory

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