Lila Iké - What it Feels Like (Official Music Video) [Feel It Riddim]
Listen/Stream here: https://ineffable.to/lilaikewhatitfeelslike

Produced by The Indiggnation & Winta James
In.Digg.Nation Collective under exclusive license to Ineffable Records

Directed by SAMO

Lyrics:

Is this what it feels like
To be loved like this?
I don’t know but it feels right
And it’s just one kiss
Falling in love inna real life
Ignorance sure feels like bliss
Cause I’ve been missing out
But you’re with me now and I’m
Just so grateful for your love

Re-reading conversations
And smiling off my face
Laughing at the way you say things
You’ve really got a way
Reliving every moment
Looking forward to the day
I won’t have to let you go
Just hold me close

Is this what it feels like
To be loved like this?
I don’t know but it feels right
And it’s just one kiss
Falling in love inna real life
Ignorance sure feels like bliss
Cause I’ve been missing out
But you’re with me now and I’m...

Aye, you ever wake up
And cya think ‘bout no meal
Becau’ you weak inna yuh knees
And caught up inna yuh feels
You eva fed up and haffi rewrite yuh speech
Is like the feelings too real
You all a send and delete
You ever lay down but cyaa sleep a night
Like without we one another, no, da bed ya no nice
Feel a yearning
Fire burning
Tell me have you ever been in love

Is this what it feels like?
To be loved like this
I don’t know but it feels right
And it’s just one kiss
Falling in love inna real life
Ignorance can feel like bliss
But I’ve been missing out
But you’re with me now and I’m
Just so grateful for this love

Just so grateful

⁣Are Black men being framed by selective stats and media narratives? 🧨 The panel pushes back hard. Full episode: https://youtube.com/live/u3ppjLMCMrU


#shootthebreeze #blackmen #bittermedicine #mediabias #PanAfricanism

In the land of make believe this is on par for the course.

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De Beers built the most powerful monopoly in modern history — not with guns or governments, but with a story. For over a century, one company controlled 90% of the world's diamond supply, convinced billions of people that a common stone was rare, invented the diamond engagement ring tradition, and made "A Diamond Is Forever" the slogan of the twentieth century. But today, that empire is collapsing. Anglo American has written down De Beers by $6.8 billion in just three years. Lab-grown diamonds now make up over 45% of U.S. engagement ring sales. And the company that manufactured scarcity is being made obsolete by a furnace.

In this video, we trace the full story — from a boy finding a pebble on a South African riverbank in 1866, to Cecil Rhodes' ruthless consolidation of the Kimberley mines, to Ernest Oppenheimer's Central Selling Organisation cartel, to the greatest advertising campaign ever run, to the blood diamonds crisis, and finally to the lab-grown revolution that is dismantling everything De Beers spent a century building.

This is the story of how one company rewired human culture — and what happens when the myth finally breaks.


Sources:

• Anglo American Annual Financial Reports (2023, 2024, 2025)
• JCK Online — "Anglo American Writes Down De Beers' Value to $2.3 Billion" (February 2026)
• JCK Online — "Anglo American Writes Down De Beers' Value by $2.9 Billion" (February 2025)
• JCK Online — "Anglo American Writes Down De Beers' Value by $1.6 Billion" (February 2024)
• Edahn Golan Diamond Research — Lab-Grown Diamond Wholesale Price Data
• NBC News — "Diamond industry 'in trouble' as lab-grown gemstones tank prices further"
• ICIJ — "Conflict Diamonds Are Forever"
• VOA News — "Botswana's Longtime Diamond Deal With De Beers Under Threat"
• Advertising Age — "Slogan of the Century" (1999)
• N.W. Ayer & Son Agency Records — De Beers Campaign Archives
• Encyclopedia.com — "De Beers Consolidated Mines Limited"
• South African History Online — "Sir Ernest Oppenheimer"
• Nasdaq — "Anglo Takes Third De Beers Writedown in Three Years"
• Ecofinagency — "Anglo American Nears De Beers Sale After Two Years of Uncertainty"


#debeers #diamonds #diamondmonopoly #labgrowndiamonds #cecilrhodes #adiamondisforever #diamondindustry #moneyandpower #economichistory #monopoly #angloamerican #botswana #blooddiamonds #finance #wealthandpower #documentary #diamondmyth #manufacturedscarcity #capitalism #history

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