Neuromarketing: How Companies Are Studying Your Brain for Profit | Investigative Documentary from 2012

More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products. One company that has used neuromarketing is McDonald’s. They developed a perfume that was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
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For centuries now, the Dorn Savanna has been the lifeline for the Massai people. Until today, they refuse to get involved in the constant upheavals in Kenya and instead continue to cultivate their traditions. The Massai have lived in the border region between Tanzania and Kenya for hundreds of years; almost completely removed from all civilization. In some ways their remoteness has spared them from many ordeals. But on the other hand, this autarkical life can be problematic, especially when it comes to the education of their children.

This is also the case in the Massai village Kasiole. 12 families live in the village. Each hut has two rooms and in each one there lives a family with at least 5 children. Here, there is no space for a school, and needless to say, there are also no teachers. Therefore the children from Kasiole must walk for hours each morning to get to school. Most of the children stay at home and tend the cattle. Many parents are afraid to send their children off on the 10 kilometers long way to school right trough the savanna.
4am. Before going off to school the nightwatch is the task at hand. 8 year old Moseka guards the family's cows and goats. Sometime wild animals sneak into the village at night – a threat to everyone.
When dawn sets in at around 6, the Maasai village Kasiole comes to life. Moseka's nightwatch ends – and his way to school begins.

Students like Moseka from all across the region are setting off this morning on their way to the only school far and wide. Moseka`´s mother worries. In the last few days elefants often visited the area – the Massai consider them to be one of the most dangerous species in wilderness. His mother warns him once again about the possible dangers along the way.
The first kilometres take the children through the burning hot savanna, and this without any water. The family does not have the means to afford a drinking bottle. Their route takes them pass amazing landscapes, and also different Massai villages, some of them already deserted and some just newly built. Through their way of life, it makes no sense for the Massai to build large houses. They will only live 2 to 3 years in them and are built traditionally with walls made from cow manure and straw covered roofs. Only a few children join them from the other villiages, although in Kenya schooling is mandatory, but not enforced by anyone.

The way to school lead Moseka and his friend through the leopards valley – infamous for roaming predators. The Kenyan savanna is a huge open air zoo with an incredible diversity of species. Seen from the perspective of parents who send their children to school every day, it is an unfenced zoo, though. An open space whre the natural law of eat or be eaten is part of every day life. It takes a bit of courage to go to school here.
The students destination: The Ntuka Primary School. The only school within a radius of about 20 kilometers. Often they are too late, but the teacher understands, he is aware of the long school route.

Statistics show that at least 70% of the Kenyan population still use traditional medicine. However, if this form of health care is to succeed and endure, especially when practiced in tandem with Western medicine, a serious look at legislation and the regulatory framework is needed.

Rastafarians jubilate over Accra High Court's ruling ordering Achimota School to admit Rastafarian students #JoyNews

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SEMINAR TITLE: “Black People in the Biblical Lands of Kush andEgypt & Their Contributions to the World.”

5) Ancient African contributions in Mathematics

Background:Presenter is Professor Manu Ampim:Prof. Manu Ampim is the director of Advancing The Research and is a noted historian and scholar specializing in Africana Studies. He has conducted primary (first-hand) research in nearly two dozen countries over the past 30 years, and is the author of numerous scholarly articles and several books, including his latest work, A History of African Civilizations (2019). Prof. Ampim is also a tenured professor at Contra Costa College (San Pablo, CA) and Chair of the History, Anthropology, and Geography Department. In addition, he has facilitated various workshops throughout North America, and has worked with several renowned scholars.Week 1 Resources document that Professor Ampim compiled to help support the attendees of the class last week and to further answer the main questions that were raised. I noted in the Bibliography that my book, A History of African Civilizations ($24.95), is the most relevant source for the 6-week seminar and can be ordered below.https://advancingtheresearch.org/prod... This Seminar is part of the Brother-to-Brother Education SeriesHosted by the Brother-to-Brother Grouphttps://www.brother-to-brother.org/Comments are turned off. Learn more

⁣Kilimo na Biashara | Ornamental Bird Farming - Kenya 2021

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ORFC Global 2021 Session

Across Africa, a network of Earth Jurisprudence Practitioners is accompanying traditional and indigenous communities in the revival and enhancement of their Earth-centred customary governance systems. African Earth Jurisprudence Practitioners from West and Southern Africa will share the philosophy and practice of Earth Jurisprudence and the work that Earth Jurisprudence has inspired on the continent: stories of accompanying rural communities in the revival of their seed and food sovereignty and traditional knowledge and practices, the restoration of their sacred natural sites and associated rituals, and the strengthening of their ecological governance systems derived from the laws of the Earth.  

These civil-society-led initiatives to re-establish Earth-centred governance on the continent are founded on Africa’s rich indigenous legal traditions and cultural heritage and inspired by Earth Jurisprudence – a legal philosophy and ethical framework conceived of by eco-theologian Thomas Berry in the late twentieth century. Through the lens of community stories and Earth Jurisprudence, panellists will explore the role of the sacred in farming and how the revival of traditional farming practices and indigenous seeds can strengthen a sacred human-Earth relationship.

Speakers:
Appolinaire Oussou Lio
Gertrude Pswarayi-Jabson
Method Gundidza

Chair:
Liz Hosken

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