Chinese Buyers are deserting German Brands - this will end in disaster
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11/01/24
Chinese Buyers are deserting German Brands - this will end in disaster.
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Reports indicates that by 2030, most of these luxury expensive premium brands, like BMW, Mercedes, Porsche, will probably be gone; and if they still exist it will be in a very small number in the automobile market.”
So what are African car manufacturers going to do to take advantage of this opportunity in the automobile industry and market?
Yes, more and more new Chinese buyers are increasingly choosing locally-made Chinese cars over the more expensive, “luxury” German brands. This is causing German car manufacturers like BMW, Mercedes-Benz, and Porsche to adjust their strategies in China, the world's largest new-car market.
More and more Chinese new car buyers are ditching German brands as they embrace locally-made Chinese models like never before – causing BMW, Mercedes-Benz and Porsche to regroup in the world's largest new-car market.