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Neuromarketing: How Companies Are Studying Your Brain for Profit | Investigative Documentary from 2012
More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products. One company that has used neuromarketing is McDonald’s. They developed a perfume that was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
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Welcome to the 'Amazing People of Africa' series where we take a look at the many indigenous people of Africa. Today we are looking at the African Hair Care Secrets that Gives Wodaabe Women the Healthiest Hair on the Planet.
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Translated titles:
Secretos africanos para el cuidado del cabello que le dan a las mujeres Wodaabe el cabello más salu
Afrikanische Haarpflege-Geheimnisse, die Wodaabe-Frauen das gesündeste Haar der Welt geben
Secrets de soins capillaires africains qui donnent aux femmes Wodaabe les cheveux les plus sains de
Os segredos dos cuidados com os cabelos africanos que proporcionam às mulheres Wodaabe o cabelo mai
अफ्रीकी हेयर केयर सीक्रेट्स जो वोडाब
أسرار العناية بالشعر الأفريقية التي تمنح المرأة Wodaabe أ
非洲护发的秘诀,使沃达阿贝的女性拥有地球上最健康的头发
Siri za Utunzaji wa Nywele za Kiafrika ambazo huwapa Wodaabe Wanawake Nywele zenye Utajiri zaidi kwe
Especially in light of the #EndSARS movement, a lot of politicians in Nigeria have expressed their belief in a need for social media regulation, with one man going as far as filing a lawsuit to stop Twitter from operating in the country. But what's Nigeria's Social Media Bill all about, and why are activists and social media users calling to #EndSocialMediaBill?
BBC Africa's Yemisi Adegoke explains.
Video editor: Joshua Akinyemi.
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Nsibentum, a Congolese 'hairologist', travels around the world to share his knowledge on ancient African hair and skincare techniques.
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Reggie heads to Ghana to live on one of the largest electronic waste dumps in the world, Accra's Agbogbloshie. Working with a group of burner boys, Reggie discovers first hand what life is like for the people who earn a living on the site.
From The Insider: Reggie Yates: A Week in a Toxic Waste Dump
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