Swearing in of Nsawamhene and Akuapem Traditional Council Part 2

In Afrikan traditional cultural practices, ceremonies and festivals is where Africans tastes and desires for foreign goods, especially foreign goods from Europe, is mostly seen, expressed and celebrated.

PROGRESS AND MODERNITY: MARKETING SCHNAPPS IN WEST AFRlCA
“Schnapps gin has been among the most well known FOREIGN consumer goods in West Africa. Schnapps Gin was imported from Germany and the Netherlands in vast quantities between circa 1880 and 1914. Following World War I, importation from Germany came to a halt, while imports of Dutch schnapps, have continued to flow into West Africa. Today, billboards, commercials and advertisements for schnapps gin evoke African traditional culture and custom and has become a link to the traditional status of Chiefs and Elders and alludes to traditional cultural ceremonial activities in Africa, especially West Africa.”

Schnapps
-“Our Ancestors, Our Forefathers have been using Schnapps since the beginning of time.”
-“It is tradition that we use Schnapps.”
-“Since time immemorial from our great, great grandfathers, Schnapps is the only drink that can be used to pray to the gods and the ancestors.”
-“Schnapp: the best choice for all occasions such as traditional festivals , performance of customary rites from birth through marriage to burial in Ghana”.
-“Schnapps: The drink preferred by the Elders”.
-“Schnapps: The drink preferred by Chiefs.”
-“When Tradition Calls, It's Schnapps”.
-“Schnapps: Respect tradition, Enjoy tradition”.
-“Choose Schnapps for all your traditional occasions.”

“It is tradition”
“Our forefathers have been using…[this foreign product]…since time immemorial.
“Our Ancestors have been using…[this foreign (European) product]…since the beginning of time.”
“It is tradition.”