Neuromarketing: How Companies Are Studying Your Brain for Profit | Investigative Documentary from 2012

More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products. One company that has used neuromarketing is McDonald’s. They developed a perfume that was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
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Christoph Gröner is one of the richest people in Germany. The son of two teachers, he has worked his way to the top. He believes that many children in Germany grow up without a fair chance and wants to step in. But can this really ease inequality?

Christoph Gröner does everything he can to drum up donations and convince the wealthy auction guests to raise their bids. The more the luxury watch for sale fetches, the more money there will be to pay for a new football field, or some extra tutoring, at a children's home. Christoph Gröner is one of the richest people in Germany - his company is now worth one billion euros, he tells us. For seven months, he let our cameras follow him - into board meetings, onto construction sites, through his daily life, and in his charity work. He knows that someone like him is an absolute exception in Germany. His parents were both teachers, and he still worked his way to the top. He believes that many children in Germany grow up without a fair chance. "What we see here is total failure across the board,” he says. "It starts with parents who just don’t get it and can’t do anything right. And then there’s an education policy that has opened the gates wide to the chaos we are experiencing today." Chistoph Gröner wants to step in where state institutions have failed. But can that really ease inequality?
In Germany, getting ahead depends more on where you come from than in most other industrialized countries, and social mobility is normally quite restricted. Those on top stay on top. The same goes for those at the bottom. A new study shows that Germany’s rich and poor both increasingly stay amongst themselves, without ever intermingling with other social strata. Even the middle class is buckling under the mounting pressure of an unsecure future. "Land of Inequality" searches for answers as to why. We talk to families, an underpaid nurse, as well as leading researchers and analysts such as economic Nobel Prize laureate Joseph Stiglitz, sociologist Jutta Allmendinger or the economist Raj Chetty, who conducted a Stanford investigation into how the middle class is now arming itself to improve their children’s outlooks.
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Watch Part I
Inequality - how wealth becomes power
https://youtu.be/AFIxi7BiScI
Part 3 Inequality - how wealth becomes power
https://youtu.be/wEufTD39xrw

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Ukraine says it Helped Rebels Defeat Russia's Wagner Forces in Mali | Vantage with Palki Sharma

Mali's armed forces and Russia's Wagner Mercenaries have been handed a heavy. Tuareg separatists killed a number of Wagner & Malian troops near the northern town of Tinzaouaten. Ukraine's Intelligence Agency says it helped the Tuareg forces, by giving them vital information. Russia says that this proves that Ukraine is working with terrorists. Will Mali emerge as a new theatre of the Russia-Ukraine war?

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Ukraine | Attack | Russia | Wagner | Junta Soldiers | Mali | Russia Ukraine War | Rebels | Firstpost | World News | News Live | Vantage | Palki Sharma | News

#ukraine #russia #wagner #juntasoldiers #mali #russiaukrainewar #rebels #firstpost #vantageonfirstpost #palkisharma #worldnews vantage is a ground-breaking news, opinions, and current affairs show from Firstpost. Catering to a global audience, Vantage covers the biggest news stories from a 360-degree perspective, giving viewers a chance to assess the impact of world events through a uniquely Indian lens.

The show is anchored by Palki Sharma, Managing Editor, Firstpost.

By breaking stereotypes, Vantage aims to challenge conventional wisdom and present an alternative view on global affairs, defying the norm and opening the door to new perspectives. The show goes beyond the headlines to uncover the hidden stories – making Vantage a destination for thought-provoking ideas.

Vantage airs Monday to Friday at 9 PM IST on Firstpost across all leading platforms.
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