Behind The Mask: France Soft-Power Rebranding In Africa

After being kicked out of Mali, Burkina Faso, and Niger, France is now trying to enter Anglophone Africa through soft power, summits, influencers, artists, military agreements, and tax partnerships under the pretext of “innovation” and “partnership.”It is evident that France continues to seek ways to protect its influence, maintain access, shape public opinion, and sustain its economic and political interests in Africa.This explains why Macron is focusing on young Africans, drawing on distance from colonial memory, celebrity culture, and influencer optics to portray France as a constructive partner.But we know better. Africa must reject this neo-colonial rebranding in its entirety.