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Neuromarketing: How Companies Are Studying Your Brain for Profit | Investigative Documentary from 2012
More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products. One company that has used neuromarketing is McDonald’s. They developed a perfume that was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
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When we walk into a supermarket, we assume that we have the widest possible choice of healthy foods. But in fact, over the course of the 20th century, our food system was co-opted by corporate forces whose interests do not lie in providing the public with fresh, healthy, sustainably-produced food.
Fortunately for America, an alternative emerged from the counter-culture of California in the late 1960s and early 1970s, where a group of political anti-corporate protesters–led by Alice Waters–voiced their dissent by creating a food chain outside of the conventional system. The unintended result was the birth of a vital local-sustainable-organic food movement which has brought back taste and variety to our tables.
FOOD FIGHT is a fascinating look at how American agricultural policy and food culture developed in the 20th century, and how the California food movement has created a counter-revolution against big agribusiness.
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Content licensed from Cargo Film & Releasing. Any queries, please contact us at: owned-enquiries@littledotstudios.com
Produced by Chris Taylor
How Corporations Ruined Food (Food Industry Documentary) - Real Stories
This video explains the concept of family in the African culture with an example from my Kikuyu (a tribe in Kenya) extended family comparing it with Western nuclear family.
#identity #kenya #communication #culture #westernculture #communication #family
This is the segment of TVC Breakfast where trending issues and headlines of different newspapers in the country are being analyzed.
#Insecurity #Abuja
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The Meat Lobby: How the Meat Industry Hides the Truth | Investigative Documentary from 2016
In 2015, the WHO listed one of the additives in processed meats as carcinogenic. That same additive was nearly banned in America in the 1970s – until lobbying from the meat industry discredited the scientists. We reveal how, to impede or halt regulations on certain additives, lobbyists have been working in the shadows for decades. At the heart of this strategy are the scientists who collaborate, who receive generous compensation for studies that promote meat consumption. In conjunction with this, those whose work finds health risks associated with meat are ‘shut down’. From Brittany to Denmark, through California and Wisconsin, director Sandrine Rigaud conducted a year-long investigation on the tactics of the meat industry.
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ENDEVR explains the world we live in through high-class documentaries, special investigations, explainers videos and animations. We cover topics related to business, economics, geopolitics, social issues and everything in between that we think are interesting.
In the summer of 2005, federal agents and police in Rockford, Illinois, captured over a thousand hours of surveillance footage inside a crack house. The gang smokes marijuana, plays with guns, and sells crack and heroin for six weeks, completely unaware that their every move is being recorded.
Customers come and go, unaware that their private lives are being revealed. This is an intimate portrait of a crack house's rise and fall, as well as a drug-addled American urban culture. Interviews with gang members, their friends, and police disclose the unavoidable tragedy - and the occasional dark humour - of a reality that exists underneath the surface of any major community.
From Crack House USA
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Please visit the Center for Agroforestry (www.centerforagroforestry.org) on YouTube:https://www.youtube.com/channe....l/UCUOh8LRAf21gW2dt3 Practices - Alley Cropping - Center for Agroforestry 2004 - DVD AF1008 - University of Missouri Center for Agroforestry. Noncommercial use only, video used with permission. In alley cropping, an agricultural crop is grown simultaneously with a long-term tree crop to provide annual income while the tree crop matures. Fine hardwoods like walnut, oak, ash and pecan are favored species in alley cropping systems and can potentially provide high value lumber or veneer logs. Learn how nut crops can be another intermediate product and see examples of successful alley cropping practices.